|Lucille Ball. |
For eighty dollars a pair a woman could have her false eyelashes custom-made in mink, sable, or human hair. Or she could go to her local salon and have her lashes put on one by one for a look that lasted several weeks.
By 1968 a false-eyelashed cutie could pick up a pair for a mere $4.98 in a multitude of styles like "standard spiky" or "medium shaggy". She could even have lashes affixed with glitter or wear them three layers deep.
|Jessica Pare as Megan Draper, Mad Men (2007-)|
|1970's Disco Diva|
By the mid-seventies, as the vogue for the "natural look" intensified, the sale of false lashes declined. By the late '80's, women were dying their natural lashes or using no-color mascara--to separate and lengthen their natural lashes, albeit discreetly.
-- Courtesy of Let There Be Clothes by Lynn Schnurnberger --